Incorporating “Giving Tuesday” and End-of-Year Donations into Your Philanthropic Plan
Originally published November 29, 2021 — Updated as of December 2, 2025.
Giving Tuesday, a day created to inspire people to take action on the Tuesday after Thanksgiving, shines a light on philanthropy and encourages you to maximize your impact on the causes and organizations most important to you.
In our work with clients we help fine-tune individual gifting strategies, seek to make charitable contributions more tax-efficient, and help evaluate appropriate gifting vehicles. Our role also includes facilitating discussions that help define giving objectives and then building a philanthropic plan, especially where there are techniques that touch the investment and financial planning realms.
If giving back has been on your mind, we wanted to share the following tips and strategies that we find useful in our planning discussions with clients:
- Start with your goals in mind. It is important to first understand the ultimate plan for a gift: is it a one-time donation, part of a broader and ongoing gifting plan, or a step in the process of creating a charitable legacy? This framework helps determine the optimal strategies to use for gifting.
- Start with your goals in mind. It is important to first understand the purpose of the gift: is it a one-time donation, part of a broader and ongoing gifting plan, or a step in the process of creating a charitable legacy? This framework helps determine the optimal strategies to use for gifting.
- Review your giving plans within a broader financial plan. A well thought out financial plan helps ensure that long-term financial needs are likely to be met alongside your goals for gifting.
- Carefully select sources for gifts. We often suggest considering gifts of appreciated investments or other property rather than cash, as this may be more cost-effective and tax-advantageous depending on your circumstance.
- Consider the best vehicle to achieve gifting goals. Donor-advised fund accounts, which allow for separate timing of the tax-deductible charitable gift from the eventual receipt of donations by selected charities and organizations, offer flexibility. A private foundation, on the other hand, offers you more control over your distributions and investments. We encourage our clients to weigh the factors of privacy, ease of administration, cost, and control, and to review the specific tax and legal requirements with their professional advisors.
- Engage the next generation in charitable giving. Including younger family members in your philanthropic activities is a way to pass on personal values, share experiences, establish family traditions, and promote a spirit of community. Further, involving family members in philanthropy may be an important part of your overall wealth transfer plan.
- Incorporate giving into overall tax planning. End-of-year giving may help lower your tax bill, so we work with clients and their tax advisors to seek to structure gifts in a way that supports their charitable goals while taking into account potential tax implications.
It’s important to note that every person’s and family’s situation is different, and these tax and gifting techniques require careful forethought and planning. That’s why we believe it is important, as wealth advisors, to be available for planning discussions and to coordinate with your tax professional.
Whatever your objectives are around giving, our primary responsibility as your advisor is to ensure that each gifting choice supports your long-term goals and reflects strategies we believe are financially responsible in light of your overall circumstance.
If you would like to discuss your charitable giving or tax-planning issues in more detail or have other year-end planning questions, please contact your advisor .